Experienced Planning Guidance, Grounded in Practical Judgment
Good planning is about more than understanding the rules. It’s about understanding what those rules mean for your property, your project, and the people involved. UrbanKind brings experience, perspective, and practical judgment to complex planning questions - connecting the regulations, process, and project context to provide guidance grounded in what you’re trying to accomplish.
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Years of Planning Experience
Across planning, zoning, development, and regulatory matters.
Projects Advised
Across a wide range of project types, settings, and planning contexts.
Municipal Jurisdictions
Experience working across different planning, zoning, and approval frameworks.
A strategic approach grounded in context.
We start by understanding what you’re trying to accomplish, where you are in the process, and what questions need attention. From there, we focus on what matters most, explain what we’re seeing in plain language, and help you chart a practical way forward. Some projects need a focused answer; others benefit from support as new questions arise. Our role adapts to what the project requires.
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Start with Context
We begin with the project, the place, and the decisions or questions that brought you to us.
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Make the Path Clear
We bring the relevant planning considerations together so you can see how they affect the path ahead.
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Follow Through
We stay connected as the work moves forward, helping you respond to new questions, decisions, and developments along the way.
Local knowledge. Broader perspective.
Planning is local. Regulations, processes, and decision-making structures can vary significantly from one jurisdiction to another, making local context an important part of any project. UrbanKind brings deep experience with Washington, DC’s planning, zoning, land use, and development review processes, shaped by work both inside DC government and in private land use practice. That experience is complemented by work across other communities and regulatory environments, bringing a broader perspective to how we understand projects and the paths available to move them forward.
Much of our work can also be done remotely. Whether you're nearby or working with us from another location, we'll start by understanding the local framework, the project context, and where our experience can add value. When a question requires local expertise or coordination beyond our role, we'll be clear about that too.
Planning guidance grounded in experience and care.
Brandice founded UrbanKind to provide planning guidance that combines technical knowledge with practical judgment, clear communication, and an understanding of the people and processes behind planning decisions.

Brandice Elliott, AICP, is an urban planner and land use advisor with more than 20 years of experience helping property owners, project teams, communities, and public agencies navigate complex planning and zoning issues. Her work spans the public and private sectors and includes development review, zoning and entitlement strategy, long-range planning, regulatory analysis, community engagement, and public hearings.
Before founding UrbanKind, Brandice served as Director of Planning Services at Holland & Knight LLP in Washington, DC, where she advised clients on zoning entitlements, development strategy, and complex land use matters. Her work included planning and regulatory analysis, project advocacy, and expert testimony before the DC Zoning Commission and Board of Zoning Adjustment.
Earlier in her career, Brandice held a senior role with the District of Columbia Office of Planning, where she managed development review for major public and private projects across the city and contributed to long-range planning initiatives, including the Comprehensive Plan and small area plans. She also served as Deputy Zoning Administrator for the Town of Herndon, Virginia, and held planning and zoning roles in Mesa and other communities in and around Phoenix, Arizona.
Working across local government, consulting, and legal practice has given Brandice a practical understanding of how regulations, process, project goals, and stakeholder interests can come together to shape a planning decision. Her approach emphasizes clear communication, thoughtful problem-solving, and honest guidance—whether that means identifying a path forward, recognizing an issue that needs more attention, or determining when a different approach may make more sense.
Brandice holds a Master of Urban and Environmental Planning and a B.A. in Psychology from Arizona State University. She is certified by the American Institute of Certified Planners (AICP). She has written and spoken on zoning, land use, and development issues through professional publications, seminars, and webinars.

What guides our work.
The advice we give is important, but so is the way we work. These principles shape how we approach each conversation, recommendation, and project.
Clarity
We explain planning and zoning in plain language so you can make informed decisions with confidence.
Integrity
We’ll give you honest guidance, even when that means identifying concerns or recommending a different path.
Stewardship
We consider the broader context of each decision and how the choices made today may shape a project, a place, and the community around it.
Partnership
We listen carefully, work collaboratively, and bring different perspectives into the conversation to help find a practical way forward.
Let's talk about what comes next.
Whether you’re just getting started or working through a planning or zoning question, tell us about your project, what you’re trying to accomplish, or where you’re feeling uncertain. We’ll help you clarify what matters and identify a practical path forward.
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